In 2011 hundreds of digital billboards were installed across Los Angeles. This next generation of signage ushered in a new era of commercial opportunities but were unregulated and generally seen as eyesores by local residents. The luminescent slideshows proved to be a newfound distraction for motorists and at night would pierce through neighborhood windows with a blinding brilliance. The signs were soon deemed illegal and consequently disconnected. Ironically, instead of broadcasting an incessant stream of advertisements they suddenly provided a graphical pause amidst the urban chaos. The ominous monoliths stood for years as testament to issues of greed and media that shape the advertised landscape of the urban environment. As of 2015 most of the billboards have now have been reclaimed as traditional static signs while the everyday consumer waits for the next media campaign to appear.
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